Book Review: FREE: the future of a radical price by Chris Anderson


Author: Chris Anderson
Title:FREE: the future of a radical price
Publication Info: New York : Hyperion, 2009.
ISBN: 9781401322908

Previously read by same author: The Long Tail

Summary/Review:

I downloaded Chris Anderson’s latest book as an audiobook from iTunes.  The price I paid was … FREE!  The entire book is based on the concept that in an era when much content is cheaply reproduced, that Free is a good idea for many producers, marketers, and business.  In fact, Anderson argues that it is a good way to make a lot of money.  Not everything is free of course, Anderson proposes many models most avidly the Freemium model where a basic service or product is given away in hopes of luring customers to the premium version. Anderson calls on historical examples and current practice to support his theory.

It was an interesting book and a good follow-up to The Long Tail.  I’m said to say that I misplaced my notes, otherwise I’d have more to say about this book.   It’s already stirring up some good debtate.  Read Malcolm Gladwell’s review and Anderson’s response for starters.
Recommended books: The Tipping Point by Malcolm Gladwell (ironically), Groundswell by Charlene Li and Josh Bernoff, Here Comes Everybody by Clay Shirky, Fire in the Valley: The Making of The Personal Computer by Paul Freiberger (for a more in-depth story of the dawn of the information age).
Rating: ***

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One response to this post.

  1. Josh Burek’s review in the Christian Science Monitor is a pretty good take on Free.

    Reply

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