Book Review: Blink by Malcolm Gladwell


Blink: The Power of Thinking Without Thinking (2004) is Malcolm Gladwell‘s psychological and sociological investigation into the human ability to make quick decisions.  This power – which he calls thin-slicing – can be both advantageous and dangerous.  For good or for ill, Gladwell contends that we humans make snap judgments all the time and this book is way of becoming conscious of this quick process.

While I find some of Gladwell’s conclusions hard to swallow, I do enjoy many of his stories and anecdotes.  Examples of what stands out in my memory include:

  • The Warren Harding problem – totally unqualified candidate becomes President because he looks “presidential” to many voters
  • Coca Cola executives changed the formula of Coke because it was losing in blind sip tests to Pepsi, but it turns out that sip tests are a poor judge of the full sensory experience of drinking an entire serving of Coke from the famous bottles or its red cans.
  • Consumers often hate new products because they are unfamiliar (examples include the Aeron chair and All in the Family) and thus it can be tricky to make judgments on a product from consumer testing
  • Project Implicit is a test which shows the associations positive and negative that are made of people due to their race.  (I took a test and got the result  “Your data suggest no difference in your automatic preferences for White people vs. Black people” of which I feel rather sanctimonious about).
  • In improvisational theater, improvisation arises entirely out of how steadfastly the participants adhere to the rule that no suggestion can be denied
  • Comparisons between autistic people and the overstimulated brain of a police officer in hot pursuit of a suspect both lack the ability to interpret facial and behavioral cues.  Gladwell takes us into the failures of judgment that led to the killing of Amadou Diallo and how officers following proper police procedures can protect themselves from this “temporary autism.”

All in all this was an interesting book, definitely entertaining to listen to while working on mundane tasks.

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. Hachette Audio (2005), Edition: Unabridged, Audio CD

Book Review: Brilliant Orange by David Winner


Brilliant Orange: The Neurotic Genius of Dutch Football (2001) is an historic and poetic investigation into the culture and sport of the Netherlands by English journalist David Winner.   At the heart of the book is the story of the Amsterdam club AFC Ajax which rose out of the Dutch version of 60’s counterculture with a new style of play, Total Football.   The club dominates Dutch football and becomes the first team from the Netherlands to make an impression in Europe as well winning three consecutive European Champion’s Club cups from 1971-73.

Just as quickly as it rose the club falls apart amid intrasquad rivalries and star players moving on to richer fields in other countries.  But many of the same players are reunited in 1974, this time representing the national team of the Netherlands in the FIFA World Cup.  The Dutch side makes it to the finals only to lose to their rivals from West Germany.  According to Winner, this loss takes on a national hubris and the lasting effect of the loss on Dutch culture takes up a whole chapter on its own.

There are many stars of Dutch football – in fact the key to Total Football is that all the players are highly skilled and versatile enough to move from positions to position – but there is one central figure that dominates this book, Johan Cruyff.  Winner even contends that Cruyff is the most famous living Dutchman, and who am I to argue since I can’t think of anyone other contenders for the title.

These are the central themes of Brilliant Orange, a book that also mixes in:

  • the effect of the Dutch landscape on Dutch architecture
  • the Dutch hatred of Germany and the reasons they give for it
  • how appreciation for football as the “beautiful game” tends to overcome the desire to win
  • the Netherlands “anticlimactic” return to the World Cup final in 1978, again versus the host nation Argentina
  • the oddity of Ajax’s fan base identification with Judaism
  • interviews with Dutch football stars past and present

Author :Winner, David, 1956-

Title : Brilliant orange : the neurotic genius of Dutch football / David Winner.

Edition : Paperback. ed.

Published : London : Bloomsbury, 2001.