Book Review: Once in a lifetime by Gavin Newsham


Author: Gavin Newsham
Title: Once in a lifetime : the incredible story of the New York Cosmos
Publication Info: New York : [Berkeley] : Grove Press ; Distributed by Publishers Group West, c2006.
ISBN: 9780802142887
Summary/Review: Having watched the documentary film Once in a Lifetime and read Soccer in a Football World, I continue to be obsessed with the unlikely story of the Cosmos.  An American team playing in a podunk stadium suddenly signs Pele to the biggest contract in sports’ history and goes on to become a BIG THING attraction 70,000 fans to their games.  And then the team and the league collapse.  It all seems so unlikely.  The Cosmos of course were my introduction to soccer as a young sports fan when I was too little to realize that American’s don’t like soccer.  I probably wouldn’t have liked them so much if I knew about all the back-biting and nastiness behind the scenes that Newsham goes into in this book.  It’s not all tell-all though, it’s actually fairly respectful, and even figures like the guy who dressed up as Bugs Bunny get a write-up.  Newsham also depicts the corporate power of Steve Ross and how he got Warner Communications to bankroll the team.  Ross’ investment in the video game Atari offers an interesting parallel as that company goes bust around the same time as NASL.  It’s an unbelievable story and a great story that touches my nostalgia centers, but on the other hand it’s best that this is all in the past.

Recommended books: Soccer in a football world : the story of America’s forgotten game by David Wangerin, Ladies and Gentlemen, the Bronx Is Burning: 1977, Baseball, Politics, and the Battle for the Soul of a City by Jonathan Mahler,  The Bad Guys Won by Jeff Pearlman and Live From New York: An Uncensored History of Saturday Night Live, as Told By Its Stars, Writers and Guests by James A. Miller
Rating: ***

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